Who is our fan?

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• 66% are male and 34% female
• 70% surveyed were season ticket holders
• Listen to the Oldies 100, Z104, WTOP, WMZQ
• Read the Washington post
• Watch ESPN when they watch TV
• Activity participated in the most is watching sports on TV
• Decided to come to the game over a month ago
• Eat out once a week at a non-fast food restaurant
• Favorite fast food is McDonalds
• 97% thought their experience was either excellent or good
• The team is what contributed the highest to any rating good or bad
• Would prefer a giveaway over entertainment or theme night
• Male head of household makes decision to attend the game
• Attends movies at University Mall Theatres
• Attend games because of overall entertainment & team performance
• 66% are homeowners
• 51% have a household income of over $100,000
• 69% have a household income of over $80,000
• 71% are married
• 47% do not bring children
• 53% bring one or more children
• The biggest children age group is 9-14 years old.

  Information based on 2002-2003 survey of 500 George Mason basketball game attendees.